Moncler chose famous photographer Annie Leibovitz for the brand’s autumn/winter 2014-15 advertising campaign.
The advertisement aims to highlight “the iconic nature of Moncler, the global down jacket to wear anywhere in the world, at any latitude and in any season. In doing so she will be portraying it set amidst natural surroundings, on the Chrysler Building of New York, worn by Laoco?n”.
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